AI mixes you up with other companies
Asked about the business by name, three engines mostly described someone else.
Your next client is already asking ChatGPT who to hire. We show you if it names your business, who it names instead, and exactly what to fix so it names you.
Here's what AI said about one real NZ business.
The problem
Clients used to ask a friend who to use. Now more of them ask ChatGPT first. It gives them three names, and they call one.
If you're not one of the three, you never hear about it. The work just goes somewhere else, and you're left wondering why the enquiries have slowed.
Good businesses shouldn't miss out because an AI doesn't know them.
of business locations get recommended by ChatGPT. Google's local 3-pack shows 35.9%.
SOCi Local Visibility Index, 2026of consumers used AI tools for local business recommendations, up from 6% a year earlier.
BrightLocal Local Consumer Review Survey, 2026of AI citations come from earned media, not a brand's own website.
Muck Rack, What Is AI Reading?, 2026These studies are from the US. It's where New Zealand is heading.
What changes
Someone asks ChatGPT who they should use. Your business is the first name. They read what AI says about you, click through and call. You didn't have to chase them.
Prospects find you when they ask AI who to use, not only when they already know your name.
AI describes your services, your specialty and your town correctly. No mix-ups with a business overseas.
You close the gaps before your competitors know they exist.
Why Rove
It's frustrating to do great work for years and watch AI recommend someone else. You shouldn't need to become an AI expert to fix it.
AI isn't judging your work. It repeats what it can find about you, mostly on other people's websites: directories, reviews, guides and news. Once you can see that, you can change it.
JP McKayFounder, Rove Agency
How it works
We put the questions your clients ask to ChatGPT, Claude, Gemini, Perplexity and Google's AI answers. Each one five times, because AI answers change.
Who gets named, how often, and which websites AI trusts. Side by side with your competitors.
Plain English, ranked by what will make the biggest difference. Do it yourself, or we can do it for you.
No lock-in. No jargon. The audit stands on its own.
Pricing
Start with the audit to see where you stand. Add Managed Visibility if you want to keep climbing.
NZ$1,295 + GST, one-off
NZ$349 /month + GST
Want us to make the fixes too? We quote that separately once we know what needs doing. All prices NZD, excluding GST.
Free mini audit
Two ways to find out if AI recommends you. Start with the free mini audit, or go straight to the full audit.
Good for: a quick read on where you stand.
Good for: knowing exactly what to fix. Book your full audit
Who it's for
We've done the most testing with these three, and the audit works the same for any business people ask AI to recommend: trades, health, hospitality, retail, rural services and more.
The short version
An AI Visibility Audit shows whether AI assistants like ChatGPT, Claude, Gemini and Perplexity recommend your business when a prospect asks who to hire. Rove, a New Zealand digital agency, asks those assistants the questions your clients ask, records every answer, compares you with your competitors and gives you a plain-English list of fixes. The Expert AI Visibility Audit costs NZ$1,295 plus GST.
It's whether AI assistants name your business when someone asks for a recommendation. If a prospect asks ChatGPT for the best employment lawyer in Wellington, AI visibility is whether your business is in that answer, and how it's described.
SEO gets you ranked on Google. AI visibility is whether AI assistants name you in their answer. The two overlap, but they're not the same. Plenty of businesses rank well on Google and still don't get named by AI.
Referrals still count. But people check the name they're given, and more of them ask AI for options before they call anyone. If AI describes you wrongly or names a competitor, you lose that work without ever knowing.
ChatGPT, Claude, Gemini and Perplexity, plus Google's AI Mode and AI Overviews.
AI gives different answers to the same question. Asking each question five times shows how often you're named, not just whether you got lucky once.
A report showing who AI names for your buyer questions, how you compare with your competitors, which websites AI relies on, whether AI can read your own site properly, and a plain-English fix list ranked by impact. We review every report before it reaches you.
The Expert AI Visibility Audit is NZ$1,295 plus GST, one-off. Managed Visibility, where we re-test every month, is NZ$349 a month plus GST. Fixes are quoted separately if you want us to do them.
No. Nobody can honestly promise that. AI answers change and no one controls them. We show you where you stand, what's holding you back and what's most likely to help.
The free mini audit asks ChatGPT, Google AI Mode and Perplexity 3 questions your clients ask (like 'who are the best engineers in Christchurch?'), 3 times each. You get a score out of 100, how often each AI named you, and the websites AI relied on, in about 2 minutes. It's free and automated. The full audit (NZ$1,295 + GST) tests up to 8 questions chosen with you, five times each on six AI tools, compares you with your competitors, and gives you a ranked fix list that a person checks before it reaches you.
No. The audit works for any New Zealand business that people ask AI to recommend: trades, health, hospitality, retail, rural services, professional services and more. Those three are just where we've done the most testing so far.
While AI names someone else, those enquiries go to them. Book your full audit and get a clear plan to become the business AI recommends.