AI mixes you up with other companies
Asked about the business by name, three engines mostly described someone else.
For NZ lawyers
Be the lawyer AI recommends.
People now ask ChatGPT to recommend a property lawyer, an employment lawyer or help with a business sale. We show you if it names your business, who it names instead, and exactly what to fix so it names you.
Here's what AI said about one real NZ business.
- Free mini audit
- 3 client questions, asked 3 times each on 3 AI tools. About 2 minutes. No cost.
- Full audit
- Up to 8 client questions, your competitors, and a fix list checked by a person. NZ$1,295 + GST.
The questions we test
Your clients are already asking.
These are the kind of questions we put to AI for lawyers. For your audit, we agree the questions with you first, so they match the work you want more of.
- Who's a good employment lawyer in Wellington?
- Best property lawyer in Hamilton for a first home?
- Which lawyers in Tauranga handle relationship property?
- Recommend a commercial lawyer for a small business in Auckland.
What we see when we test
Why good businesses get missed
A new name can leave AI behind
If your business has rebranded or merged, AI may still use the old name, or not connect the two at all.
Guides and directories carry weight
Legal guides, directories and review sites often shape which lawyers AI names for a practice area.
Practice area pages matter
AI answers a specific question. A clear page for each practice area, in each town you work in, gives it something to quote.
How it works
Three steps to getting recommended.
- Step 1
We ask AI about your business
We put the questions your clients ask to ChatGPT, Claude, Gemini, Perplexity and Google's AI answers. Each one five times, because AI answers change.
- Step 2
You see where you stand
Who gets named, how often, and which websites AI trusts. Side by side with your competitors.
- Step 3
You get a clear fix list
Plain English, ranked by what will make the biggest difference. Do it yourself, or we can do it for you.
No lock-in. No jargon. The audit stands on its own.
Pricing
Clear prices. No lock-in.
Start with the audit to see where you stand. Add Managed Visibility if you want to keep climbing.
Expert AI Visibility Audit
NZ$1,295 + GST, one-off
- Your buyer questions tested across ChatGPT, Claude, Gemini, Perplexity and Google's AI answers
- Each question asked five times, so you see a pattern, not a fluke
- Share of voice against your competitors
- The websites AI relies on for answers about your business
- A check that AI can read and trust your own site
- A plain-English fix list, ranked by impact
- We review the report before it reaches you
Managed Visibility
NZ$349 /month + GST
- Your buyer questions re-tested every month
- What changed, and why, in plain English
- Questions and competitors refreshed each quarter
- The next fixes to focus on
Want us to make the fixes too? We quote that separately once we know what needs doing. All prices NZD, excluding GST.
Free mini audit
Not ready to book?Start for free.
Two ways to find out if AI recommends you. Start with the free mini audit, or go straight to the full audit.
Free mini audit No cost
- 3 questions your clients ask, e.g. “Who are the best engineers in Christchurch?”
- Each asked 3 times on ChatGPT, Google AI Mode and Perplexity
- Your score out of 100 and the websites AI relies on, in about 2 minutes
Good for: a quick read on where you stand.
Full audit NZ$1,295 + GST
- Up to 8 questions your clients actually ask
- Each asked 5 times on 6 AI tools, against your competitors
- A fix list ranked by impact, checked by a person
Good for: knowing exactly what to fix. Book your full audit
The short version
What is an AI Visibility Audit?
An AI Visibility Audit shows whether AI assistants like ChatGPT, Claude, Gemini and Perplexity recommend your business when a prospect asks who to hire. Rove, a New Zealand digital agency, asks those assistants the questions your clients ask, records every answer, compares you with your competitors and gives you a plain-English list of fixes. The Expert AI Visibility Audit costs NZ$1,295 plus GST.
Questions people ask
What about our professional conduct rules?
The audit only looks at what AI already says about your business. The fixes are about making accurate, factual information easier to find. Anything you publish still goes through your usual checks.
We have several practice areas. Which do you test?
We agree the buyer questions with you before we start, so the audit focuses on the work you want more of.
What is AI visibility?
It's whether AI assistants name your business when someone asks for a recommendation. If a prospect asks ChatGPT for the best employment lawyer in Wellington, AI visibility is whether your business is in that answer, and how it's described.
How is this different from SEO?
SEO gets you ranked on Google. AI visibility is whether AI assistants name you in their answer. The two overlap, but they're not the same. Plenty of businesses rank well on Google and still don't get named by AI.
Most of our work comes from referrals. Does this matter?
Referrals still count. But people check the name they're given, and more of them ask AI for options before they call anyone. If AI describes you wrongly or names a competitor, you lose that work without ever knowing.
Which AI engines do you test?
ChatGPT, Claude, Gemini and Perplexity, plus Google's AI Mode and AI Overviews.
Why do you ask each question more than once?
AI gives different answers to the same question. Asking each question five times shows how often you're named, not just whether you got lucky once.
What do I get?
A report showing who AI names for your buyer questions, how you compare with your competitors, which websites AI relies on, whether AI can read your own site properly, and a plain-English fix list ranked by impact. We review every report before it reaches you.
How much does it cost?
The Expert AI Visibility Audit is NZ$1,295 plus GST, one-off. Managed Visibility, where we re-test every month, is NZ$349 a month plus GST. Fixes are quoted separately if you want us to do them.
Do you guarantee AI will recommend us?
No. Nobody can honestly promise that. AI answers change and no one controls them. We show you where you stand, what's holding you back and what's most likely to help.
What's the difference between the free mini audit and the full audit?
The free mini audit asks ChatGPT, Google AI Mode and Perplexity 3 questions your clients ask (like 'who are the best engineers in Christchurch?'), 3 times each. You get a score out of 100, how often each AI named you, and the websites AI relied on, in about 2 minutes. It's free and automated. The full audit (NZ$1,295 + GST) tests up to 8 questions chosen with you, five times each on six AI tools, compares you with your competitors, and gives you a ranked fix list that a person checks before it reaches you.
Your next client is asking AI today. Make sure it says your name.
While AI names someone else, those enquiries go to them. Book your full audit and get a clear plan to become the business AI recommends.